Building Value in Web3

Nov 10

Overview

In today’s episode Kate shares her career journey, and talks about how Web3 will unlock value for consumers and brands and provides examples of this through her team’s work at Pepsico. Kate has been a leader in digital innovation for many years.

About Kate Brady

Kate is a seasoned marketing veteran with over 20-years media and marketing experience, 12+ of those years within PepsiCo. Kate now leads Next Gen D2C Consumer Experience and Direct Digital Marketing Capabilities, a newly formed team within PepsiCo’s global Strategy and Transformation organization driving growth for PepsiCo through the lens of consumer data and experiences.

Kate’s team is responsible for creating value and enabling consumer centricity through current and next generation platforms by delivering meaningful consumer experiences through direct consumer engagement and activation across a connected direct-to-consumer network. A key part of this work is driven through the establishment of PepsiCo’s Web3 & Metaverse Center of Enablement, leading the coordination and global strategy development across all PepsiCo sectors.

Prior to this role Kate has worked across PepsiCo’s global portfolio of brands driving media strategy, investment, innovation and partnership development.

Kate lives in Mahopac, NY with her husband Ryan and 2 daughters Ava (15) and Liv (13).